Under the relevant European Directives, an Environmental Statement is the formal product of an Environmental Impact Assessment. Environmental Statements are often organised in a way that describes the environmental baseline, mitigation and effects for each type of environmental receptors: ecology, water resources, archaeological resources, human beings etcetera. Contaminated land is often managed in the same ways as the various environmental receptor groups, although it is principally a cause of impacts rather than a receptor. It also often refers to a pre-existing condition and its damaging effect is on a variety of different receptors such as human health, structures and buildings, surface water features, groundwater features and ecology. This often means that land contamination specialists struggle with integrating the issue in a logical manner in an Environmental Statement. Sticking to the structured approach of an environmental statement is essential to ensure a clear description of the existing environmental condition, the potential impacts and the actions taken to avoid, minimise, offset or manage the impacts. This article is based on UK practice and legislation, although fundamentally the issues should be similar within other contexts.
Contaminated land is in many countries considered on a source-pathway-receptor basis. This is important to understand the impact land development can have on the issue of contaminated land. Development can interfere with any of these three elements. It can introduce sensitive receptors by changing the use of land, for instance by building new residential units on a site that was previously used for heavy industry. New pathways linking pre-existing contamination with an existing receptor can be formed, for instance when piling through a non-permeable layer connecting a layer of contaminated soils with a deep aquifer. Finally by introducing pollutants on the site a development project can introduce a potential source of contamination.
The second element to consider is the structured approach of an environmental statement. Apart from the introductory and procedural elements described in the environmental statement, a good environmental statement comprised the following sections:
environmental baseline conditions
potential environmental impacts
mitigating measures
residual environmental impacts
There should be a logical relation between the different sections. Any receptor that is affected and described in the section about the potential impacts and effects should have been introduced in the section describing the baseline. Any material impact should be assigned a mitigation or management action etc. Implementing this structure allows a clear description and understanding of the environmental impacts and the way it will be managed.
Applying these principles to contaminated land will result in a baseline condition section that describes the current sensitive receptors that are present within the potential sphere of influence of the development, the sensitivity and importance of these receptors, the presence of any pre-existing contamination and the presence of actual and potential pathways. The next section, potential environmental impacts or effects, first considers the impacts that the development will have in terms of the introduction (or removal) of sensitive receptors and the creation of new pathways between existing and potential pollution sources and receptors. In addition this section will describe the potential environmental impacts that are associated with the introduction of new sources of contamination. In the third section, mitigating measures, a description of the actions to mitigate each of the impacts that may occur should be provided. Finally a statement of the residual impact of the development is provided in the last section: residual environmental impacts.
“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”
In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes - making homemade pizza - evaporate the entire year’s ocean of benefits in a few tasty bites.
In a four-part series, we talk about a resource besides energy: water.
Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)
Ready to take the red pill and see how deep the rabbit-hole goes?
We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:
Economics: it’s totally insane
Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.
And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.
Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.
It unfortunately leaves out the other part of being human: human behavior based on emotions.
And emotions weigh heavily in how we interact with each other, especially in exchanges of value.
Maximizing returns:
“I want your goodies for nothing”
Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.
On an individual basis, this can turn into a “win-lose” proposition:
I want to acquire the best stuff for the cheapest terms
I want to dispose of the lousiest stuff for the greatest terms
In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.
May the Force be with you:
getting diamonds and gold for nothing:
Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.
This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.
Social good in the equation:
A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.
And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.
They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”
The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.
All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.
The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”
And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.
What’s an Oxymoron?
“Free Good” in economics
The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.
Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.
In short, there is no free lunch.
An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”
The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.
Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.
Their moral philosophy became a hybrid offshoot.
The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.
Both use the same mind-numbing hypnotic slogans: “We care about you.”
The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.
Where Do You Want to Go Today?
Everywhere but here
We’ve all awaken to the shocking realizations that:
finite energy resources will run out
actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
the “I want your goodies for nothing” crowd hasn’t been telling the truth
In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.
But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.
We’re all in this together, or
Toss the lousy, greedy bastards overboard
The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:
There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.
And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.
The solution: create less trash.
Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.
And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.
But wait, there’s more …
to the Resource Matrix
Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids - even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.
Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:
Coming Attractions!
In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:
Water.
You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.
You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.
You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.
You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.
You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself - to the nearest gallon or liter.
You’ll learn the little changes you can make - the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” - and still be able to take your wastefully long showers.
And all of this is for one purpose:
To help you see the Resource Matrix, everywhere, all around you.
And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.
While you have probably heard the words “Earth Day”, did you know there are two observations of Earth Day? The United Nations celebrates on the equinox; hundreds of countries celebrate Earth Day annually on April 22nd. Both events were birthed in 1969, with grassroots efforts, a focus on environmental awareness, and celebration of Earth.
Events to Leading to Earth Day
Prior to 1970, conservatism was an idea held by a minority of people. The notion that natural resources would become devastated to the point of extinction did not enter our collective thought. Pollution, from our buildings, cars, and behavior, was a normal industry by-product. The idea of being the world’s steward was lumped in a mindset of ‘a hippie thing’ and not understood by mainstream America. Two previous events tilted our environmental awareness: a book and a picture.
In 1962, marine biologist Rachel Carson published Silent Spring. The book talked about the commonly used, toxic pesticides used in agriculture and daily life. The title referred to the consequences of the devastating pesticides: a world without birds. Surprisingly, Silent Spring became a hit. Americans cared, and they wanted the facts.
In 1968, the world saw the entire Earth for the first time. Apollo astronauts photographed the planet on their flight home from the moon. The Earth looked beautiful with its swirls of blues and whites. The photo provided a startling awareness: people saw Earth as vulnerable and needing human care.
Earth Day is Born
In 1969, John McConnell promoted Earth Day as a global celebration of Earth’s gifts. The equinox seemed fitting time, as it was the mid-point of spring and autumn across the hemispheres. A peace activist, McConnell first presented his Earth Day idea to an audience at the UNESCO Conference on the Environment. He wanted Earth Day to be a global holiday, where the world celebrates Earth’s wonders and gifts.
On March 21, 1970, cities across the globe celebrated Earth Day. McConnell created an Earth Day proclamation that called upon people to take action against crises of the world, such as famine, war, and poverty. The proclamation also stated that participants would celebrate an international Earth Day to create a single community and embrace Earth’s gifts. The proclamation was endorsed by well-known people and leaders around the world: astronaut Buzz Aldrin, anthropologist Margaret Mead, inventor-scientist Buckminister Fuller, Japanese environmental scientist, Y. Fukushima, American senators, U.N. President S.O. Adebo, and UN Secretary-General Thant.
In April of 1970, the world celebrated another Earth Day event. The April 22nd event also began as a way to spread awareness of environmental issues. American Senator and conservationist, Gaylord Nelson, had actively toured the U.S. in the mid 1960’s with an environmental awareness agenda. Wanting the U.S. government to take an active role in environmental concerns, Nelson presented the idea for a national conservationist tour to President Kennedy, who supported the idea. While President Kennedy’s tour did not turn environmental issues into mainstream conversations, it was a beginning in changing America’s role in environmental issues. Nelson was inspired by college campuses’ widespread Vietnam protests, or teach-ins. He thought a nationwide conservationist teach-in would get more Americans involved in environmental issues.
Nelson presented his Earth Day idea to other government officials and news organizations. He promoted Earth Day to senators, governors, mayors, and college campuses’ newspaper editors. In November 1969, he formally announced a nationwide, environmental teach-in, called Earth Day, would be held in the spring of 1970. As the event became headline news, the public reacted enthusiastically. Nelson first handled Earth Day public relations from his senate office, but with the public’s overwhelming interest, the office moved into its own organization. Founder of Common Cause John Gardner helped with a temporary office, and college students helped field the office. Nelson appointed Dennis Hayes as coordinator of activities.
Approximately 20 million people celebrated the first Earth Day. In America, participation was high in schools, which ten thousand grade schools and high schools, two thousand colleges participating. Amazing numbers, considering the event started as a grassroots movement.
Government Actions
The strength of the Earth Day movement was clear to legislatures. Following Earth Day’s success, the U.S. government passed laws that targeted cleaner living. In 1970, The U.S. Environmental Protection Agency was established. The Clean Air Act followed with a focus on reducing air pollution, with the Clean Water Act doing likewise for water clean-up in 1972. The U.S. also passed the Endangered Species Act to protect animals from extinction.
Mainstream Americans talked about recycling and conservation. In the 1980’s, many people recycled within their neighborhood recycling programs. People’s awareness of their ecological responsibility became part of their lives and actions. Children learned the importance of taking care of their environment; they were taught to care for the earth and its animals. The iconic Smokey Bear (originated in the mid 1940’s) featured poster slogans, like “If not you, who?” and “Only you can prevent forest fires. We can’t.” Americans seemed to step-up to their roles as Earth trustees.
In the 1990’s, recycling programs reduced overall waste by twenty percent. With people and government taking responsibility, companies followed suit. Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions, like reducing environmental waste.
Resurgence
Even with progressive responsibility, people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held, but they weren’t as widely attended or announced. In 1990, the original Earth Day coordinator, Dennis Hayes, organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day, Hayes planned for a global celebration, with participation from countries around the world. The event was observed by 200,000 people across the globe. The movement continued with recognition that environmental issues impacted the world and spurred the international community to work as a unit and combat its shared problems. In 1992, leaders at the United Nations Conference on Environment and Development (UNCED) recognized their joint responsibility and planned for future projects on sustainable living.
Earth Day Birthday
In 2009, visionary Simon Ford led a grassroots effort on the internet. This global community focused on a renewed urgency about environmental issues. Their first major campaign focused on worldwide environmental crises, the responsibility of mankind to solve them, and a project to unite participants across the world. The event, Earth Day Birthday, formed, as a global event to celebrate Mother Nature’s gifts.
Successful Earth Day events in the past came from grassroots efforts in spreading environmental awareness. Earth Day Birthday joins online social networks with real world actions. Earth Day event organizers and participants find each other on the web. Supporters are spreading the word on environmental issues and taking action in their own communities. Earth Day Birthday provides the 20th century, grassroots effort in reaching eco-friendly people and making an impact on the planet.
Jennifer Akers is a freelance writer, book reviewer, and editor. She writes about family, education, business, and social marketing. Her eco-friendly passions started with an interest in making a difference in the planet and joining Earth day Birthday. To find out more about her freelance writing life, please visit: http://www.Squidoo.com/JenniferAkers
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Many green iPhone 4 users out there have been waiting in anticipation for the cool GSLO Volt solar charger case to hit the market. The last time we talked about.
Scientists Ask For Higher CO2 Cuts at Copenhagen’s Spring
The International Scientific Congress on Climate Change was held in Copenhagen between 10th to 12th March and organised by the International Alliance of Research Universities (IARU): the conclusions will be published into a full synthesis report next June. Almost 1,600 scientific contributions of researchers from over 70 countries have been received, and more than 2,500 delegates attended the event.
Connie Hedegaard, Minister of Climate & Energy of Denmark said that we have “to avoid the unmanageable and manage the unavoidable” and she pointed to their example: this European country has become a net energy exporter in 30 years, creating a green growth as a stable solution of the 70s oil crisis. The messages of the congress are various. The risk that current trends of the climatic system will accelerate has a more defined and significant meaning: more probable abrupt and irreversible shifts, and we are already above the worst scenarios published by the Intergovernmental Panel on Climate Change (IPCC) in 2001. Thus the big problem is trying to at least slow down these trends if not reverse them. The experts tell us that fast regional and global mitigation strategies are needed and that the more we wait the more expensive and ambitious actions will have to be taken in the future. The fact that scientists have come to the point of saying that “Inaction is Inexcusable” means also that people who studied relentlessly for decades are frustrated by the inaction of governments, businesses and people: it is understandable given that their work has not been considered and used enough, if not at all, up to now. They are speaking louder and clearer now. The different roles of politicians and scientists have to be combined. It is time for leaders to rely firmly on science as a basis for tough and unavoidable decisions. A “societal transformation” is being asked for by a wide group of the most intelligent people on the planet including diffusion of sustainable behaviours, innovative leadership, removal of subsidies and reduction of “vested interests”. These are all very explicit messages to politicians and public alike: there is a lot of work to do between now and next December’s COP15.
In the final debate the Danish Prime Minister, Anders Fogh Rasmussen, summarised the six messages given by scientists as 6 keywords: Urgency (of the climate change challenge), Direction (long term target to be defined), Action (short term targets to be set), Fairness (to the poorest and most vulnerable), Opportunity (to originate large benefits), Governance (creation of a new global multilateral era). He stated firmly that “Business As Usual is dead” and asked his colleagues to follow Obama’s call for a Green New Deal, already asked for by public opinion and by many political parties in the world.
After the final debate with the panel of scientists an impatient Rasmussen asked for clear words on the CO2 emission target to be set in the new treaty. Prof. Daniel Kammen, Obama’s Senior Policy Advisor, stated that an entire new industrial revolution is needed to cut 1990’s CO2 emissions by 80% in 2050 and Prof. Stefan Rahmstorf agreed on this point. The feeling was that the other panelists didn’t mind… At this point the Prime Minister concluded that the ambition for COP15 can be this -80% long-term objective following the precautionary principle to avoid worse impacts (than the ones presented in 2007 IPCC report) already hypothesized by new works. Overall a more direct communication between scientists and policy makers took place in this huge meeting: now it’s time for delegations to study and prepare the ground for brave steps forward to be made by the international community in Copenhagen’s crucial Conference of the Parties #15. Will we be able to navigate better our “ship” in the solar system during the over 200 rotations it will make before then?
Written by Luca Marazzi on behalf of Responding to Climate Change.
For further information on Climate Change please visit the Responding to Climate Change website - http://www.rtcc.org
*Next event: Copenhagen, 24-26 May 2009. World Business Summit on Climate Change
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For some time now, the extremely destructive Pine Beetle ( Dendroctonus ponderosae ) is ravaging huge areas of Canada’s forestlands and its destruction is so virulent, that it is leaving massive and easily visible scars across otherwise green foliage landscapes. In numerous areas where the pine beetle is active, various solutions for its eradication have been tried and some of these in themselves, are so toxic in nature that they would normally be classed as being a larger risk than the beetle they are attempting to destroy.
These beetles have an average life span of about one year and generally, their eggs are laid through the bark of a tree where they develop into larvae that stay under the bark all through the winter months. During the spring the larvae continue to feed under the bark and then they will change into pupae during the months of June and July. During the rest of the summer and into fall, the new adult pine beetles leave the infested tree through emergence holes they create and after drying themselves in the warm sunshine, they take off to mate and commence a new cycle by laying the next generation’s eggs under the bark of new trees.
During the time they remain under the bark of a tree, they are known to transmit a fungus type substance that stains the sapwood of the tree a blue colour. Other than discoloration, this blue colouring appears to have no adverse affects on the actual structural integrity of the tree. However, we must not forget that the damage has already been done and like a rolling snowball, it gather momentum and range of spread with each summer that comes. These beetles prefer mature trees such as lodge pole pines which are considered mature after eighty years of growth and in the Province of British Columbia, current statistics show that there are three times more mature lodge pole pines than they had over ninety years ago. Hot and dry summers make the trees more stressed and thus more susceptible to attack and infestation by this ravenous little creature. Trees which have been attacked will turn red roughly one year after the infestation and then, between one and two years later the affected trees will turn grey and all of their needles will fall off.
Another interesting fact about these little guys is they do not like it too cold! Their eggs, larvae and pupae are very susceptible to very cold temperatures and if these temperatures remain below minus 35 Celsius for a prolonged period of maybe a week, then this will kill off the eggs, larvae, pupae and generally sizeable portions of the beetle population in that area of cold weather. This being said, unless we suddenly enter the start of a new ice age all across Canada, these sporadic cold spells are unfortunately not enough to rid us of this continually spreading plague of destruction. Yes, there are action plans prepared and in place and yes, the Canadian Ministry of Forests and Range are really trying to get to grips with finding a solution to this costly problem but to date, the efforts and methodology being used has had little or no effect on the overall problem.
The good news is that an answer to this massive problem does exist and better still, it is an answer, which consists of no chemicals, no toxins, no poisons and no danger to either the forest or to the people who would apply the solution. This answer can be found right now in the form of a golden all natural organic fluid formulated around a cedar oil base. This fluid can totally eradicate the pine beetle and a few other nasty insects at the same time. It is not cheap but then again it is not as expensive as some of the other treatment that have been tried. It is non hazardous and will not harm the environment in any way and it is here and available right now. Unfortunately, for now it appears that here it must stay as the Ministry of Forests and Range are continuing their quest with what they feel they know best. Maybe someday, hopefully soon, they will realize that we can defeat this natural pest by using a totally natural substance.
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“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”
In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes - making homemade pizza - evaporate the entire year’s ocean of benefits in a few tasty bites.
In a four-part series, we talk about a resource besides energy: water.
Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)
Ready to take the red pill and see how deep the rabbit-hole goes?
We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:
Economics: it’s totally insane
Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.
And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.
Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.
It unfortunately leaves out the other part of being human: human behavior based on emotions.
And emotions weigh heavily in how we interact with each other, especially in exchanges of value.
Maximizing returns:
“I want your goodies for nothing”
Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.
On an individual basis, this can turn into a “win-lose” proposition:
I want to acquire the best stuff for the cheapest terms
I want to dispose of the lousiest stuff for the greatest terms
In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.
May the Force be with you:
getting diamonds and gold for nothing:
Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.
This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.
Social good in the equation:
A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.
And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.
They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”
The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.
All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.
The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”
And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.
What’s an Oxymoron?
“Free Good” in economics
The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.
Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.
In short, there is no free lunch.
An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”
The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.
Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.
Their moral philosophy became a hybrid offshoot.
The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.
Both use the same mind-numbing hypnotic slogans: “We care about you.”
The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.
Where Do You Want to Go Today?
Everywhere but here
We’ve all awaken to the shocking realizations that:
finite energy resources will run out
actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
the “I want your goodies for nothing” crowd hasn’t been telling the truth
In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.
But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.
We’re all in this together, or
Toss the lousy, greedy bastards overboard
The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:
There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.
And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.
The solution: create less trash.
Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.
And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.
But wait, there’s more …
to the Resource Matrix
Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids - even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.
Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:
Coming Attractions!
In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:
Water.
You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.
You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.
You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.
You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.
You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself - to the nearest gallon or liter.
You’ll learn the little changes you can make - the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” - and still be able to take your wastefully long showers.
And all of this is for one purpose:
To help you see the Resource Matrix, everywhere, all around you.
And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.
We’ve certainly seen quite a few companies come out and say that their manufacturing facilities have a zero impact on the environment, meaning zero footprint, but indeed, there is much controversy on how to determine what a zero foot print is. It’s almost impossible to get to zero, even if a company goes and plants 10,000 trees over the course of 5-years.
The other day at a Think Tank meeting, we were talking about how to establish a complete CO2 discharge chain of a product, including all its components in the process of making it. From the wrappers, card board box, printing, assembly, energy to do all that, the distance the people traveled to work in what type of cars, etc. I mean really narrowing down the actual discharges.
Not because we are Global Warming alarmists, but because we feel it is not exactly correct for a company to claim Zero Emissions. And that we must have a more realistic view of the total process, Supply chain and all.
Many companies like Dell in Texas have stated that they have finally achieved zero emissions, but they were attacked for stating that, why? Because, everyone has a different concept of what nothing is. In other words we are all out there fighting over nothing and that makes no sense to anyone, no matter how you figure it.
Indeed, we should be applauding Dell for their solar panels, LEEDs certified warehouses and assembly plant and all their hard work and meaningful dedication to do the right thing. And yet, we are not doing that are we? Instead we find people attacking businesses, even those that go out of their way, spending millions of dollars to do the right thing. I ask are we doing the right thing by allowing persnickety environmental complainers to attack America’s greatest companies?
The 3 Rs (Reduce, Reuse, and Recycle) is no longer simply a mantra for environmental activists, it’s a ticket to saving you money while you consider the planet. The 3Rs ask you to buy less, reuse more, and recycle products at the end of their useful life-wonderful guiding principles for reducing our environmental footprint and bringing our lifestyles into balance with nature. But in practice, how many of us are really willing to cut back on the stuff we want to own, to reuse what we’d like to throw out, and to recycle when doing so is often incredibly inconvenient? Fortunately for budget-conscious Lazy Environmentalists, the 3Rs are receiving a twenty-first-century facelift, making them easy to implement and even easier on the wallet.
Reduce, the first of the 3Rs, releases you from the hassle, expense, and waste of unwanted stuff while helping you use less energy and create less trash. And while most of us can’t imagine life without our most prized four-wheeled possession, the first place to embrace Reduce is with our cars. That’s because our automobiles generate about half of our personal greenhouse gas emissions-the other half comes from our homes.
Today, you can enjoy the freedom of being in the driver’s seat while eliminating all of the expense of owning-or leasing-and maintaining a car by joining a car-share service. Zipcar is leading the way. Available in more than 40 U.S. cities, Zipcar lets members locate cars conveniently parked at designated spots around the city and reserve them for an hourly fee (typically between $10.50 and $16.50). Members arrive at the parking spot, swipe their membership card over the windshield sensor to unlock the door, hop in, and go. There’s no need to pay for gasoline or insurance; Zipcar has got you covered. You won’t sacrifice your ride either; Zipcar lets you choose from models like the BMW 325, Mini Cooper, Honda Fit, Volkswagen Jetta, Toyota Prius, Honda Civic Hybrid, Volvo S40, Mazda 3, and Subaru Outback. According to the company’s surveys, over time Zipcar members reduce their car usage by as much as 50 percent. Zipcar estimates that each of its cars removes the equivalent of about 15 privately owned vehicles from the road. Other car-sharing services are popping up across the country and around the world. Visit Carsharing.net for a comprehensive list.
Reuse-the middle child of the 3Rs-has been a part of our lives before we were “eco” anything (eco-conscious, eco-savvy, even a tentative eco-curious). Think about it: Every day, we reuse items like T-shirts, cereal bowls, and underwear without a second thought. We don’t toss them after one use. We reuse. The secret to twenty-first century Reusing is to discover how to reuse other people’s really cool stuff as well as our own.
Reuse logic is in effect at Goozex.com, where gamers gather to swap their video game. Visit the website, create an account and list the games you own that you’d like to trade. Then Goozex quickly locates other gamers who want them and makes instantaneous matches for you. With each game you mail, you earn Goozex points, which you can then use to acquire the games you want from other members. Instead of spending lots of money on new games (and paying for all that packaging waste), you’ll pay Goozex $1 each time you receive a game. Whether you’re partial to Xbox, Wii, Nintendo, or many other gaming platforms, the Goozex trading community has got you covered. Get your reused copy of Call of Duty 2 or NCAA Football 09 today.
Swapping websites are emerging in all kinds of categories. Bookworms can browse more than two million titles available for trade at Paperbackswap.com. Movie collectors can visit Swapadvd.com to trade both new and classic DVD titles. CD fans (you know you’ve still got ‘em) can tap into more than 130,000 titles available at Swapacd.com. And new and expecting parents can trade for baby strollers, bibs, bedding, bumpers, and more at Zwaggle.com.
Recycle, the last of the 3R trio, is the most transformative of the Rs. When we recycle, we’re giving used products the chance to be reborn as something new. That’s especially the case thanks to companies like Preserve that has partnered with Stonyfield Farm to recycle its yogurt cups-from organic yogurt, of course-into ergonomic plastic toothbrushes, razors, and an assortment of colorful kitchenware (and now also does the same with Brita pitcher filters).
TerraCycle, another green innovator, is on pace to redefine much of America’s relationship with trash. The company that began with its signature Plant Food-made from worm poop, packaged in empty Pepsi bottles and sold at the likes of Home Depot and Wal-Mart-has evolved into an innovation powerhouse that continually introduces new products made entirely from waste. Take the E-Water Trash Cans and Recycling Bins available at OfficeMax for $10.99 each and made from crushed computers and fax machines (that would otherwise end up in a landfill). Or the rain barrels and composters made from Kendall-Jackson oak wine barrels that sell for $99 each at Sam’s Club. They’re both prime examples of a company that sees opportunity where others see garbage. In so doing, TerraCycle helps us make attractive choices that are mindful of the planet and our wallets.
Josh Dorfman is an environmental entrepreneur, media personality and author of The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living. He is also the founder and CEO of Vivavi, a retailer of modern, green furniture and home furnishings. His latest book, The Lazy Environmentalist on a Budget: Save Money. Save Time. Save The Planet, is now available. For more information, please visit: http://www.lazyenvironmentalist.com
How can technology help improve the environment? Are we promoting a more singular existence, where individualism is the force that is driving us along? We are now living in a world that is in an accelerated mode of change and innovation. Is this rate of change detrimental to our existence? Think about this for a moment. On the one hand we have improvements in all areas of our lives some are greater than others. On the other hand we are looking at the effects of the harmful destruction of our planet earth.
The first computers started to emerge around the 1940’s, now we have computer processors in a lot of the electronic equipment we use every day. We even have computers that can fit in your hand that have more power than the first computers.The first Television and television transmission appeared in 1925 and now we are watching gigantic flat screens, some as big as buildings and others screens as small as wrist watches. In the past 80 years the medical field has also grown in leaps and bounds in the areas of IVF, genetic research, cloning, stem cell research, along with the progress in the prevention, cure and management of various diseases. Other fields such as astronomy, environmental science, weapons/warfare and engineering have also had their fair share of extraordinary development achievements.
Looking at the issues of Global warming and human environment interaction we are currently facing within our natural environment. Should we really be in a race to ruin the land where we live? We cannot keep up with the current technology, just look at all the equipment you have taken to the recycle tip in just the last 12-24 months. Consider how many Televisions, Videos, DVD players, Computers, Laptops, Hi-fi’s and Home entertainment systems you have changed or bought recently, the list is endless. When an improvement is made to a product it can sometimes make the original product obsolete. Satellite Navigation equipment a new and easily available product for everyone. Even if you only use it once a year it is believed to be a must have product. Mobile phones is another product every man and his dog has one these days. How often do you change your mobile phone for the latest model? Can you ever imagine being without a mobile phone? How did we ever cope without them? The raw materials used to make a phone cannot be recycled easily.
I believe as we get to understand one part(s) of our lives we seem to lose sight of others parts that are equally as important. What can be done to slow down the rate of change or how do we as a nation become more aware of the effects of the rate of change has on our environment.
If we could not have a new television or other new product until the old one had been recycled properly we would help the environment tremendously. Today if we implemented this many products or versions of products would be missed because of the speed at which technology changes. Like the latest flat screen with super clear picture quality. It seem that every other week we get the next new and improved product. Just look at washing power or washing up liquid advertisements.
How often have we come across lovely historical sites suffering from neglect and misuse? Every country needs to take good care of its historic places. Because things like malls, stadiums and highways can be built again. But a historic place which is neglected and misused will lose its glory and slowly disintegrate into zilch. And no amount of action plan or noble intentions can ever bring a historic place back to its former glory when it has been totally neglected and abused by us. The oldest of historic sites can be preserved for the future generations if we have a proper plan for their conservation.
Conversation of historic places requires a systematic approach. If the historic site is conserved with the help of a proper plan, it will show amazing results. While chalking out a plan for the conservation of historic sites, it’s very important to keep the costs under control. If the costs go up to an unwanted level, it will draw criticism from the general public and act like a death sentence for the conservation of other similar projects in the future.
The first thing which should be done by the restoration experts is to check the age of the historic site. This can be easily achieved by conducting a series of scientific tests. It can also be done if there are public or archaeological records of the site. Once we know the actual age of the historic site, we get to know the actual worth of the site - this doesn’t mean that if a site is not very ancient - it’s not worth taking care of.
Also check the sturdiness of the materials which have been used on the historic site. This will need a proper list of all the materials used on all the structures found on the site. Factors such as the effect of temperature, humidity, weathering, fire, air pollution, storms and flood on the material found on the site needs to be studied in detail, so that best possible plan to prevent further degradation of the site can be prepared.
Don’t forget to note the architectural design of any structures present on the site. This is needed to take help of conservation experts according to the style they specialize in. Taking the help of the best of experts who are not competent in the architectural design displayed at the historic site would create a major problem for your conservation project.
Your team of conservation experts also need to keep a track of all the past repairs and changes made on the historic site. The problems faced by the previous restoration team while restoring or repairing the historic site too needs to be researched and noted down. Always remember materials like wood and leather rot quite easily, on the other hand stone articles and pottery items always manage to survive better. Once you have finished your complete study of the historic site, you can then do the restoration part of the site step by step in a phased manner till it is complete. You might even have to restrict the number of visitors, once it has been restored, as although the site has got its former glory, it might not be in a state that it can be exposed to an endless number of people everyday.
For more information on the historical sites of the world, visit Matt’s website about world historical sites, especially his favorite place, tikal.
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